Essays about: "Farrah Fawzy"

Found 1 essay containing the words Farrah Fawzy.

  1. 1. Let’s deal…. - A quantitative study of shopping value in daily deal: Their antecedents and subsequents

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zaki Alzayat; Farrah Fawzy; [2016]
    Keywords : Daily Deal; e-tailer; utilitarian value; hedonic value; preference; behavioral intention; impulsive buying behaviour; variety seeking tendency; price sensitivity; regression analysis.; Business and Economics;

    Abstract : Daily-deal websites have recently been a new and successful way of attracting product service providers since they offer ‘‘free’’ advertising and at the same time the opportunity to sell products and services via certain promotional campaigns. However, research on the concept of daily deal consumer behaviour has been somewhat limited in the context of online shopping, especially regarding empirical hypothesis testing. READ MORE