Essays about: "Fast-moving consumer goods"

Showing result 1 - 5 of 63 essays containing the words Fast-moving consumer goods.

  1. 1. Optimizing within the Supply Chain: A Mathematical Model for Inventory Optimization with respect to Demand Planning

    University essay from KTH/Matematisk statistik

    Author : William Bork; Martynas Giedraitis; [2023]
    Keywords : Inventory model; ”Fast Moving Consumer Goods-company” FMCG-company ; Reorder point; Order quantity; ”Software as a Service-Company”; EOQ-model; R; Q -model; Forecast; Holt-Winters model; Inventory model; ”Fast Moving Consumer Goods-company” FMCG-company ; Reorder point; Order quantity; ”Software as a Service-Company”; EOQ-model; R; Q -model; Forecast; Holt-Winters model;

    Abstract : This thesis examines how to design a mathematical inventory model for a ”Fast Moving Consumer Goods”-company (FMCG-company), which determines the optimal reorder point and order quantity such that the average inventory cost is minimized. The thesis was made in collaboration with a ”Software as a Service”- company which provided the data containing information about the products and inventory management of one of their customers, a FMCG-company. READ MORE

  3. 2. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olli Autere; Jacob Sandnes; [2023]
    Keywords : Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

    Abstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE

  4. 3. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Schill; Ebba Flykt; [2023]
    Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE

  5. 4. Extending the line : A case study of the marketing strategies used when managing cannibalization in the FMCG industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Josef Mannai; Nadezda Opacic; [2023]
    Keywords : ;

    Abstract : The purpose of this study is to enhance our understanding of the marketing strategies used to manage cannibalization when extending product lines within the fast-moving consumer goods (FMCG) industry. Previous research has mainly investigated the causes and consequences of cannibalization, while cannibalization management has gotten limited attention and does not include companies' strategic undertakings. READ MORE

  6. 5. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE