Essays about: "Fear in Advertising"

Showing result 1 - 5 of 10 essays containing the words Fear in Advertising.

  1. 1. Exploring Young Male Perspectives on Gender-Stereotyped Instagram Ads : A qualitative study on Swedish men's engagement towards gender-stereotyped advertisements in the digital context of Instagram

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Johannes Ahola; Olivia Gunnarsson; [2023]
    Keywords : Male engagement; gender stereotypes; advertising; Instagram; social media; young men;

    Abstract : This paper examined male engagement towards gender stereotypes online. We specifically sought to address how men engage with gender-stereotyped advertisements on Instagram, and which interactions they utilize to do so. READ MORE

  3. 2. Customer engagement in second-hand fashion marketplaces after the pandemic

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Carla Lopez; Farrah Ouattara; [2021]
    Keywords : ;

    Abstract : Background : Further to the environmental and ethical issues within the sector of fashion, consumers are now shifting toward more responsible and different business models as second hand selling. According to Boston Consulting Group , the second-hand clothes market is a growing sector which currently weighs around thirty and forty billion dollars, so 2% of the total sales of the fashion and luxury industry (Deslandes, 2020). READ MORE

  4. 3. Marketers are Watching You : An exploration of AI in relation to marketing, existential threats, and opportunities

    University essay from Jönköping University

    Author : Sofia Lindström; Sebastian Edemalm; Erik Reinholdsson; [2021]
    Keywords : Artificial Intelligence; AI; Marketing Automation; Machine Learning; Bubble; Bias; Personalization; Black Box; Manipulation; Marketing; Digital Marketing; Digitalization;

    Abstract : Background: As of today, it is apparent that with the ever-changing demands and needs of customers, companies are facing enormous pressure to deliver the right value, on time, in the right way, and proper manner. To realize the full potential of Artificial Intelligence (AI), a careful plan and method need to be established in the development and deployment when incorporating the technology with marketing. READ MORE

  5. 4. Feeling like Spending? : An explanatory study on the different effects of emotional appeals on purchase intention

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Christoffer Birgestam; Jakob Koel; Camilla Öman; [2019]
    Keywords : Emotional Appeals; Purchase Intention; Anger; Disgust; Surprise; Sadness; Happiness; Fear; Basic Emotions; Message Strategy; Advertising Appeals; Marketing Strategy; Advertising Strategy.;

    Abstract : Background: The fundamental aim of utilizing a message strategy is to develop advertising content that captures consumer attention and thereby generates favourable consumer behaviour. Two common approaches in advertising are (i) emotional appeals and (ii) rational appeals. READ MORE

  6. 5. Provocation and Millennials : Explorative study on millennials ́ emotional response

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mihail Aittokallio; [2019]
    Keywords : Provocative Advertising; Millennials;

    Abstract : Introduction​: Market has saturated in the point where customers are facing advertising overload. For companies it can be difficult task to achieve attention among desired target audience. Millennials have become one of the most valuable target group that companies are aiming to target. READ MORE