Essays about: "Fei Ma"

Found 2 essays containing the words Fei Ma.

  1. 1. Brand avoidance among the Chinese consumers in the mobile industry : The main drivers of the brand avoidance among the Chinese customers with the quantitative description.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Xie Fei; Zhou Yu cen; [2017]
    Keywords : Anti-consumption，Brand avoidance，Smart phone，Chinese consumers，Chinese Mobile Phone Industry;

    Abstract : Brand avoidance is a new topic in consumer behavior research. The purpose of the study was to find the main driver(s) of the brand avoidance behavior among the Chinese mobile consumers. The study was based on the core framework of Lee, et al. (2009) and Knittel et al (2016). READ MORE

  3. 2. The Effects of Energy Tax : Evidence from Transport Sector in 26 European Countries

    University essay from KTH/Industriell ekonomi och organisation (Avd.)

    Author : Fei Ma; [2011]
    Keywords : ;

    Abstract : Taxes are universally considered to be efficient economic instruments to address the problem of global warming. Energy tax is expected to mitigate the greenhouse gases (GHGs) through reducing energy consumption from energy related sectors. It measures the taxes on the use of energy, which contributes to foster the energy efficiency. READ MORE