Essays about: "Fengge Zhao"

Found 2 essays containing the words Fengge Zhao.

1. 1. The Country of Ownership Paradox

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nora Varga; Fengge Zhao; [2016]
   Keywords : Premium Brand; Country of Brand; Country of Ownership; Country of Origin; Automobiles; Developing Countries; Brand Image; Consumer Perception; Business and Economics;

   Abstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE

3. 2. Case Kimberly-Clark vs GreenPeace - A Tissue Issue – When Good is not Green Enough

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emmi Kovanen; Keisinee Premrudeelert; Fengge Zhao; [2015]
   Keywords : Business and Economics;

   Abstract : .... READ MORE