Essays about: "Fernanda Bento Zen"

Found 1 essay containing the words Fernanda Bento Zen.

  1. 1. Understanding Buyer Behavior in the Context of Product Adaptation : A Case Study of Volvo Trucks

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Douglas Eduard Steinert; Fernanda Bento Zen; [2012]
    Keywords : Product Standardization; Product Adaptation; Buyer Behavior; Volvo;

    Abstract : This dissertation studies the relationship of product adaptation and buyer behavior. By standardizing products, it was possible for organizations to produce in large scale and make them accessible for many different markets. READ MORE