Essays about: "Filip Larsed"

Found 1 essay containing the words Filip Larsed.

  1. 1. Never-Failing Product Introduction

    University essay from Göteborgs universitet/Graduate School

    Author : Jacopo Chirici; Filip Larsed; [2011-07-15]
    Keywords : Commercialization strategy; Technological start-up; Entry modes;

    Abstract : This paper attempts to outline the essential steps and actions that technological start-up firms need to consider before entering new markets. Drawing specific attention to the Swedish automotive start-up Green Tech, this paper aims to evaluate the opportunities and challenges that will be encountered in the process of commercializing its new innovative vehicle. READ MORE