Essays about: "Filippa Skoglund"

Found 1 essay containing the words Filippa Skoglund.

  1. 1. See what I'm saying? : A qualitative study of how sensory stimulation enhances the customer shopping experience in e-commerce

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Filippa Lebenius; Ida Andersson; Filippa Skoglund; [2015]
    Keywords : Experience economy; sensory marketing; e-commerce;

    Abstract : Research question: How do the utilization of the human senses affect the customers' shopping experience within e-commerce? Purpose: The purpose is to describe how brands within e-commerce can create an enhanced shopping experience for its customers. Method: Cross-sectional design, semi-structured in-depth interviews Conclusion: The study revealed that in order to create an enhanced shopping experience for its customers, brands within e-commerce should treat the shopping experience as extended, which enables stimulation of multiple senses. READ MORE