Essays about: "Five-senses"

Showing result 11 - 15 of 15 essays containing the word Five-senses.

  1. 11. How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Thanadon Pahome; Narat Amorntatkul; [2010]
    Keywords : Service; Hotel; Restaurant; Five-senses; Sensory marketing*; Success and failure in service; Marketing activities; Perception; Learning; Atti- tude*;

    Abstract : .... READ MORE

  3. 12. Too Good to be Protected: The exclusion of shapes that give substantial value to the goods from trade mark protection

    University essay from Lunds universitet/Juridiska institutionen

    Author : Caroline Wüeggertz; [2010]
    Keywords : Förmögenhetsrätt; EG-rätt; Immaterialrätt; Law and Political Science;

    Abstract : Enligt varumärkesrätten inom Europeiska Unionen (EU) är alla kännetecken som kan uppfattas med något av våra fem sinnen möjliga att registrera som varumärken om de kan återges grafiskt, samt kan särskilja ett företags varor och tjänster från andra företags. I Artikel 2 Rådets första direktiv 89/104/EEG av den 21 december 1988 om tillnärmningen av medlemsstaternas varumärkeslagar (VD) samt Artikel 4 Rådets förordning (EG) nr 40/94 av den 20 december 1993 om gemenskapsvarumärken (VF) är formen på en vara eller dess utstyrsel möjlig att skydda inom varumärkesrätten om de uppfyller de i lagen uppställda kraven. READ MORE

  4. 13. An Application of Monroe C. Beardsley's Controverion Theory of Metaphor – On Examples of Synaesthetic Metaphor from Proust’s À la recherche du temps perdu

    University essay from Lunds universitet/Masterprogram: Litteratur - Kultur – Media; Lunds universitet/Litteraturvetenskap

    Author : Isak Hyltén-Cavallius; [2009]
    Keywords : Monroe C. Beardsley; Controversion Theory of Metaphor; Controversion Theory; Metaphor; Metafor; Proust; Metaphor Theory; Metaforteori; Synaesthetic Metaphor; Sinnesanalogi; Subjectivity; Subjektivitet; Connotation; Konnotation; Culture; Kultur; Explication; Explikation; Languages and Literatures;

    Abstract : This thesis is to go head to head with metaphor theory and to humbly try to wrestle from the enormous structure of facts and hypotheses that such theories form collectively, one theory that might favorably be used to study another interesting phenomenon. This phenomenon is the variety of metaphor that is encouraging of synaesthesia, called simply synaesthetic metaphor. READ MORE

  5. 14. Scent Marketing: What is the impact on stores in Umeå?

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mathieu Blondeau; Amélie Tran; [2009]
    Keywords : Scent marketing; smell marketing; odours; impact on stores; sensorial marketing; Umea;

    Abstract : The way of consumption has changed. Now, consumers are not only rational when purchasing. They do not buy just for the functionality of the good or service they are looking for. READ MORE

  6. 15. Upplevelser av natur utan visuella intryck

    University essay from SLU/Dept. of People and Society

    Author : Pia Malmgren; [2008]
    Keywords : natur; upplevelser; naturupplevelser; synskadade; sinnesintryck; trädgårdar;

    Abstract : In nature settings people often experience positive emotions. Litterature and theories about the positive effect of nature on humans are largely based upon visual impressions and aesthetic preference. The purpose of the present study is to examine how visually impaired individuals that lack visual impressions experience nature. READ MORE