Essays about: "Formulating marketing strategies"
Showing result 1 - 5 of 6 essays containing the words Formulating marketing strategies.
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1. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. READ MORE
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2. Chinese Consumer Willingness Towards Eco-Conscious Apparel Purchase : An Application of the Theory of Planned Behavior
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Purpose – This thesis aims to contribute to the understanding of the Chinese customers’ perception and acceptance of eco-conscious apparel (ECA) based on the theory of planned behavior (TPB). The thesis further examines whether people would like to pay more for ECA and how the factor of willingness to pay a premium is influenced by TPB variables. READ MORE
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3. Factors influencing international students’ study destination decision abroad
University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologiAbstract : Higher education (HE) has become an increasingly competitive sector. The number of countries that are actively involved in international student recruitment has grown considerably. READ MORE
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4. Marketingplan for Vätternrundan
University essay from Institutionen för ekonomiAbstract : Aim: Vätternrundan is one of three cycling rides organised yearly in Motala,Sweden. It is one of the world’s largest cycling events in number of participants, but staying at the top requires constant reinvention and reconfiguration. READ MORE
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5. Creating marketing strategies for wedding business unit of Amari Atrium Hotel
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Abstract Date: May 29, 2008 Course: Master Thesis (EFO 705) Authors: Apiwat Suvagondha 790819 Pattamaporn Soparat 840216 Tutor: Tobias Eltebrandt Title: Creating marketing strategies for wedding business unit of Amari Atrium Hotel Problem: What should be marketing strategies for wedding business unit of Amari Atrium Hotel? Purpose: The aim of our thesis is to analyze the wedding market in Bangkok together with consumer purchasing behavior of Thai’s couple regarding to wedding ceremony in order to create the marketing strategies towards marketing mix (7Ps) for wedding business unit of Amari Atrium Hotel. Method: This thesis will be mainly focused on the information gathering from the primary data by conducting interviews and questionnaires distribution to gain the insight and in-dept information for this market and very useful for the target audience. READ MORE