Essays about: "Frederique Krop"

Found 2 essays containing the words Frederique Krop.

1. 1. City rebranding through co-creation with the residents - the case of Amsterdam

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Frederique Krop; Effrosyni Tigka; [2016]
   Keywords : Amsterdam; City Rebranding; Stakeholders; Residents; Amsterdam Marketing; Co-Creation; Place Satisfaction; Business and Economics;

   Abstract : Purpose: There has been a lot of research about city rebranding, however in the realm of tourists and businesses as stakeholders. The aim of this study is to investigate the involvement of residents in the city brand as part of rebranding. READ MORE

3. 2. Mythical Branding and Crisis Management - The case of Santa Claus Village

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Michelle Volbeda; Michèle Schiermann; Frederique Krop; [2015]
   Keywords : Business and Economics;

   Abstract : .... READ MORE