Essays about: "Frequent flyer program"

Found 5 essays containing the words Frequent flyer program.

  1. 1. What Dictates Consumer's Loyalty?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustav Moberg; [2023]
    Keywords : Loyalty; Loyalty Programs; Marketing; Satisfaction; Perceived Advantages;

    Abstract : Since American Airlines launched its first frequent flyer program in the 1980s the usage of customer loyalty programs has spread greatly. Now they are found in many industries in different shapes and forms. READ MORE

  3. 2. Predicting Customer Lifetime Value : Understanding its accuracy and drivers from a frequent flyer program perspective

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Kevin Do Ruibin; Tobias Vintilescu Borglöv; [2018]
    Keywords : ;

    Abstract : Each individual customer relationship represents a valuable asset to the firm. Loyalty programs serve as one of the key activities in managing these relationships and the well-developed frequent flyer programs in the airline industry is a prime example of this. READ MORE

  4. 3. The Flying Frustration : A study of customer frustration within the SAS EuroBonus program

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Amanda Simmeborn; Paulina Åberg; [2016]
    Keywords : Customer frustration; Satisfaction construct; Frequent flyer program;

    Abstract : In today's competitive marketplace, relationship marketing has become an important factor. Companies want to achieve customer loyalty through sustainable long-term relationships with customers, especially in the service industry. Thus, companies implement loyalty programs, and conduct consumer research to evaluate the success of these programs. READ MORE

  5. 4. Any Turbulence on the Horizon? A Competitive Assessment of the Airline Industry.

    University essay from Lunds universitet/Juridiska institutionen

    Author : Laure Saint-Léger; [2015]
    Keywords : state aid; European Union; airlines; competition; strategy; low cost carrier; air transport; passenger; rebate; frequent flyer program; predatory price; alliance; concentration; slot; Law and Political Science;

    Abstract : The last few years have not exactly be a walk in the park for airlines worldwide as several dramatic events occurred, inter alia, the Germanwings crash in the French Alps. These tragic events have an influence on passengers' behaviors and the way they perceive the industry. READ MORE

  6. 5. Frequent Flyers - Investigating key drives of a frequent flyer program membership

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Adam Björklund; Jessica Lawson; [2014-06-23]
    Keywords : Frequent flyer programs; Airline Industry; Customer loyalty;

    Abstract : .... READ MORE