Essays about: "GLOBAL OUTSOURCING"
Showing result 1 - 5 of 57 essays containing the words GLOBAL OUTSOURCING.
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1. Risk in the Private Military Industry : Risk-Transfer Dynamics in Globalized Private Military and Security Companies’ Recruitment Processes
University essay from Umeå universitet/Statsvetenskapliga institutionenAbstract : Private military and security companies (PMSCs) are established actors in the global militaryindustry. The adaptation to utilize PMSCs as a complement to national militaries has increased their importance significantly. READ MORE
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2. Should we do it ourselves or should we let somebody else do it?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. READ MORE
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3. A framework for choosing the right sourcing region for your products
University essay from Lunds universitet/Teknisk logistikAbstract : The impact of the sourcing department has gotten more and more attention in the past couple of decades. This has resulted in numerous frameworks and scorecards to guide companies through different sourcing decisions. This interest in sourcing has grown side by side with the increased globalisation and outsourcing. READ MORE
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4. Production as a Source of Competitive Advantage in the Value Chain of Electrified Heavy Vehicles Manufacturing Companies
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Global goals to reduce the greenhouse gases and CO2 emission has challenged many industries to innovate new technologies or shift to different products. Electrification of transportation has been considered a major improvement in this respect, which affects the entire transportation value chain including the manufacturing of heavy-duty vehicles. READ MORE
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5. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE
