Essays about: "Generic Competitive Strategies"

Showing result 1 - 5 of 22 essays containing the words Generic Competitive Strategies.

  1. 1. Optimization of aftermarket logistics with dual supply chains for Sandvik AB

    University essay from Lunds universitet/Institutionen för teknisk ekonomi och logistik; Lunds universitet/Teknisk logistik

    Author : Gopalakrishnan Srinivasan; Akshay Hingmire; [2020]
    Keywords : Technology and Engineering;

    Abstract : Background: Aftermarket logistics is important for a manufacturing company to maintain customer satisfaction in the long run. However, the supply chain set for aftermarket parts is equally crucial as the original equipment. Modification or optimization of the logistics systems for slow-moving aftermarket items is inevitable. READ MORE

  2. 2. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Dumitru Lopusneac; [2020]
    Keywords : co-creation; industry 4.0; fashion; luxury; fast-fashion;

    Abstract : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. READ MORE

  3. 3. Understanding the Management Control System Used by Hybrid Companies : A Case Study of IKEA and MIO.

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Laury Chaussée; Marine Foray; [2018]
    Keywords : Hybrid companies; management control; Porter theory; pure strategy; tight control; furniture industry; IKEA; MIO;

    Abstract : Due to the globalization, companies have to review their strategy permanently. In the same way, they need to choose the right management control system which will be in line with their strategy. Recent research has been made and it was highlighted that new strategies have been created to face up to the globalization and stay competitive. READ MORE

  4. 4. Passion Driven Companies in a Profit Driven Industry : A qualitative study on how craft entrepreneurs’ motivations affect their perception of competitive strategy

    University essay from Umeå universitet/Företagsekonomi

    Author : Christopher Frisk; Alfred Johansson; [2018]
    Keywords : Microbrewery; Micro brewery; microbreweries; Competitive strategy; competitive strategies; motivations; drivers; craft entrepreneurs; porters generic strategies; ansoff matrix; coopetition; Mikrobryggeri; strategier; företagsstrategier; mikrobryggeribranchen; öl; ölbranchen;

    Abstract : The microbrewery industry is the fastest growing industry in Sweden. In seven years, the industry has grown by 832 percent. The dramatic increase of microbreweries has led to a highly competitive business environment for these entrepreneurs. READ MORE

  5. 5. Project Management Model for In-House Projects

    University essay from Lunds universitet/Produktionsekonomi

    Author : Agnes Ekesiöö; Anna Hagberg; [2018]
    Keywords : Project management; project management model; in-house projects; product development; agile project management; agile projects; Technology and Engineering;

    Abstract : Background/Problem Description: The purpose of project management is to keep track, organize and assure that the specific goal of a project will be accomplished before the project ends. Without a project management model, it is hard for an organization to monitor and fulfill the purpose of project management. READ MORE