Essays about: "Genevieve Blanch"

Found 1 essay containing the words Genevieve Blanch.

  1. 1. Understanding the Role, Competencies and Training of the Sales Professional Today - A Case Study of Thule Group

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Michelle Volbeda; Genevieve Blanch; [2016]
    Keywords : transformation of sales; sales education; sales role; sales profession; sales competencies and sales skills; Business and Economics;

    Abstract : The purpose of this paper is two fold. First we clarify and enrich the understanding of the need for higher sales educated professionals through an extensive understanding of the sales transformation. Second, we develop an understanding of the sales role and its related competencies in a transformed sales landscape. READ MORE