Essays about: "Gideon Mekonnen Jonathan"
Found 1 essay containing the words Gideon Mekonnen Jonathan.
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1. How can loyalty programmes improve brand loyalty?
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. READ MORE
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