Essays about: "Giselle"

Found 2 essays containing the word Giselle.

1. 1. The role of learning orientation and customer relation on company performance : Empirical evidence from telecom industry in Kazakhstan

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Giselle Hudson; Yelena Khlynovskaya; [2012]
   Keywords : Learning Orientation; Company Commitment; Performance;

   Abstract : Purpose The purpose of this thesis is to explain how and under what conditions learning orientation of the customer relations staff of GSM Kazakhstan (Kcell) is linked to the performance of the company. The purpose of this thesis is two-fold: First we proposed and test how learning orientation affects organizational commitment of the company through developing staff competencies. READ MORE

3. 2. The Role of Trust in the Process of Building a Service Brand

   University essay from Ekonomiska institutionen

   Author : Anna-Maria Malmgren; Giselle Sucre; [2004]
   Keywords : Business and economics; Services; Branding; Brands; Trust; Financial Service Sector; Ekonomi;

   Abstract : Background: In the existing branding literature there is no distinction made between theories for building product- and services brands although services have very different characteristics compared to products. The services characteristics imply that the customer has a high need of reassurance that the right brand choice is being made, which ought to bring forth the role of trust in the relationship between the customer and the service brand. READ MORE