Essays about: "Global languages"

Showing result 16 - 20 of 50 essays containing the words Global languages.

  1. 16. The English and Swedish Languages’ Effect on Consumers’ Purchase Intention for Modernity-Related Products and Products Unrelated to Modernity

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Jakob Holmberg; [2019]
    Keywords : advertising; language; English; Swedish; purchase intention; modernity;

    Abstract : English is a global language which is associated with modernity and in advertising, English is used to associate products with modernity in the minds of the consumers. In non-English speaking countries, modernity-related products are more often advertised in English than products unrelated to modernity. READ MORE

  3. 17. Lived Experiences of a High-Status Language in a Low-Status Medium : Swedish Bilingual Students’ Investment in English Mother Tongue Instruction

    University essay from Stockholms universitet/Institutionen för språkdidaktik

    Author : Scarlett Mannish; [2019]
    Keywords : Cultural Capita; Language Hegemony; Investment; Lived Experiences; Monoglossic Practices; Mother Tongue Instruction; Third Space;

    Abstract : Sweden is one of few countries offering mother tongue instruction (MTI) to students in compulsory education with a native language other than Swedish. Traditionally research has focussed on the benefits of MTI as a space for the development of minority languages despite the logistical and ideological hindrances in execution that have resulted in the subject’s low status. READ MORE

  4. 18. Media Portrayals of Protests : A Discursive Analysis of Newspaper Articles on Gilet Jaune protests in France

    University essay from Lunds universitet/Europastudier

    Author : Matilda Nilsson Morris; [2019]
    Keywords : Populism; Social Media; Journalism; Identity; French Democracy; Gilets Jaunes; protests; Languages and Literatures;

    Abstract : The way conflicts are understood depends on how identities are conveyed through media. Newspapers’ reports of the Gilets Jaunes protests in France during the autumn 2018 are no exception. One factor that can influence which choices are made in describing identity, is the distance between the place of publication and the location of events. READ MORE

  5. 19. The use of video to communicate water, sanitation and hygiene in Haiti: A comparison between SAWBO, GHMP and UNESCO’s cholera prevention initiatives

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Pau Abad Tent; [2019]
    Keywords : Health communication; WASH; Cholera; Haiti; Communication for Development; video; cartoon; multimedia;

    Abstract : Health communication campaigns in developing countries can take many different forms and make use of a wide range of communication tools. One of these tools are multimedia resources such as videos. READ MORE

  6. 20. Cross-cultural Comunication in International Organizations

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Yata Onkhaw; Natalia Fedorova; [2019]
    Keywords : cross-cultural communication; multinational teams; immigrant professionals; Swedish IT project teams; diversity; culture;

    Abstract : Problem: While the multinational teams consisting of members from different nationalities,backgrounds and cultures have advantages of diversity in the workplace, the differencesbetween team members can also pose the challenges. Our study focuses on InformationTechnology (IT) project teams in organizations located in Sweden. READ MORE