Essays about: "Glocalization"

Showing result 1 - 5 of 17 essays containing the word Glocalization.

1. 1. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

   University essay from Umeå universitet/Företagsekonomi

   Author : Emelie Rantatalo; Linda Jonsson; [2023]
   Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

   Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

3. 2. Divisionalization of Multinational Corporations - A Glocalization Approach

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Jackson Eibel; Saynaz Mokhtari; [2022]
   Keywords : Divisionalization; Management Control; Glocalization; Universalism; Particularism; De-localization; Re-localization; Multinational Corporations.;

   Abstract : Background: Taking into consideration that multinational corporations (MNCs) need to not only act on a global level, but also with local adaptation, there is a need of filling out the existing gap in the theory of management control in the subject of divisionalisation.  Purpose: The research investigates the gap in the theory of management control with the lens of glocalization in order to answer and understand why MNCs do divizionalize. READ MORE

4. 3. Seven Different Countries, Seven Different Festivals, One Brand : A Global Music Festival’s Adaptiveness and Globalness

   University essay from

   Author : Julia Krajka; Matilda Gustafsson; Victor Jose Vallim da Silva; [2020]
   Keywords : Globalization; Localization; Music Festival; Adaptations; Customer Perceptions;

   Abstract : Background: Globalization and localization are constantly clashing, collapsing, and transforming one another, and many studies have investigated how various global companies deal with the balance in between these two opposite strategies. However, little does research reveal about how music festivals adapt and operate using globalization or localization in the global market. READ MORE

5. 4. ComDev at Malmö University as a representation of “Digital for Development”. An example of a pioneer in distance-based learning

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Daria Sedikova; [2020]
   Keywords : ICT; Mediatization; Communication for development; Glocalization; Interviewing; Survey research; Globalization;

   Abstract : AbstractThe importance of technological progress is hard to downplay, and it becomes even moreobvious in the times of the crisis. The COVID-19 pandemic has been changing the normalflow of everyday life: a lot of countries have closed their borders, unnecessary travel isreduced to minimum, online grocery shopping breaks any possible records, we live withthe feeling of uncertainty what tomorrow may bring. READ MORE

6. 5. Lost and Found in the Age of Glocalization : A Framing Analysis of Indonesian Media in Reporting the SDGs

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Suci Haryati; [2020]
   Keywords : Sustainable Development Goals; SDGs; Critical Discourse Analysis; frame; frame-building;

   Abstract : This is a study of how three national newspapers in Indonesia frame and build the frames of the Sustainable Development Goals (SDGs) reportage. Indonesia is one out of the 193 countries who signed the SDGs, which is a form of a globalization project. READ MORE