Essays about: "Go-to-market strategy"

Found 5 essays containing the words Go-to-market strategy.

  1. 1. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Matilda Krantz; [2023]
    Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

    Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

  3. 2. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olli Autere; Jacob Sandnes; [2023]
    Keywords : Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

    Abstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE

  4. 3. Assessing the business opportunity for royalty-free music in public spaces targeting SMEs

    University essay from Lunds universitet/Produktionsekonomi

    Author : Pontus Akervall; Richard Laurens; [2017]
    Keywords : In-store music; Royalty-free music; Software-as-a-Service SaaS ; Small and medium-sized enterprises SMEs ; Market assessment; Value offering; Go-to-market strategy; Technology and Engineering;

    Abstract : The digitalization of the music industry has meant a drastic increase of public accessibility of recorded music, which has transformed the way in which music is being consumed. From initially being restricted by the physical disposition of CDs and vinyl, the prospect of digital downloading and music streaming has rapidly transformed the music landscape as the world knows it. READ MORE

  5. 4. Small-scale wave motion energy generator : Technical & Business parallel development

    University essay from KTH/Kraft- och värmeteknologi

    Author : Julio Quintana; [2015]
    Keywords : start-up; innovation; entrepreneurship; small scale energy generation; sea waves; buoys;

    Abstract : This MSc thesis was a project performed in a start-up that develops sustainable devices to exploit renewable energies, specifically in the field of energy harvesting in small scale. The objective of the thesis is to demonstrate the importance of developing the technical side of a project together with the development of the market. READ MORE

  6. 5. Moving from Practice toward Science : Defining Go-To-Market model and setting it up to turn potential into profit

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mauritz Börjeson; Andreas Pettersson; [2009]
    Keywords : ;

    Abstract : Firms are today struggling with setting up successful go-to-market models. Go-to-market (GMT)expenses are reported to be a considerable part of company spending, but in many cases withoutyielding enough return. This case study investigated the concept of go-to-market models and howcompanies successfully can set it up to turn potential into profit. READ MORE