Essays about: "Godwill Enow-Ebot"

Found 1 essay containing the words Godwill Enow-Ebot.

  1. 1. Fair-Trade Purchasing : An analysis of consumer purchasing attitudes and the challenges of fair-trade products in the UK

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Godwill Enow-Ebot; [2011]
    Keywords : Marketing; purchasing;

    Abstract : Consumer perception and purchase of fair trade products have been a topic of intrigue for researchers for a long time, because of the complexities involved in accurately measuring why and how consumers go for ethical goods. Previous research has attributed the fair trade concept to be of interest to only a small group of usually ethically minded consumers, and recently to more highly educated high income women. READ MORE