Essays about: "Good internal marketing"
Showing result 1 - 5 of 23 essays containing the words Good internal marketing.
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1. The Missing Student: Construction of an Alternate Reality Game – A pitch to attract applicants to the Game Design & Technology Master’s programme
University essay from Göteborgs universitet/Institutionen för data- och informationsteknikAbstract : The master’s program Game Design & Technology at the University of Gothenburg wants to try new ways of marketing the program to potential students and has created this Bachelor’s for that purpose. By advertising using a game, one reaches people that are already interested in the area and by having an interactive advertisement such as an Alternate Reality Game (ARG) one can have the target group interact with each other further solidifying their interest. READ MORE
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2. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market
University essay from Göteborgs universitet/Graduate SchoolAbstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE
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3. How to make guests behave more environmentally friendly in hotel rooms? : The exploration of motivation factors from guests' perspective
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : Hotel industry, as the largest sub-sector of tourism often generates huge negative environmental impacts, including waste of freshwater, consumption of energy and carbon dioxide emissions. It is clear that the guests’ choices and actions in hotel rooms shape the environmental sustainability of the hotel industry. READ MORE
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4. Constructing authenticity : A qualitative study of internal CSR communication
University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)Abstract : The rapid increase of corporate social responsibility (CSR) has led to a large numbers of programs that have failed to meet the expectations of stakeholders (McShane & Cunningham 2012). The reason being that stakeholders are becoming more sceptical about firms true purpose for engaging in CSR activities (Arendt & Brettel 2010). READ MORE
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5. Skogsbruksplan som köpverktyg
University essay from SLU/Dept. of Forest Resource ManagementAbstract : Av Sveriges 330 000 privata markägare är det ca 15 000 som levererar virke till Holmen skog. Ungefär 25 % av volymen i Holmens totala virkeshandel kommer från privata skogsägare. Skogsbruksplanen är ett viktigt hjälpmedel för skogsägaren samtidigt som den är ett stöd för virkesköpare vid rådgivning och virkesanskaffning. READ MORE