Essays about: "GoodsDominant Logic"
Found 1 essay containing the words GoodsDominant Logic.
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1. Network-Dominant Logic: A Discourse Analysis on the Changing Perception of Value Creation
University essay from Göteborgs universitet/Graduate SchoolAbstract : This article seeks to understand how digital transformation has changed the perception on value creation from an actor-to-actor perspective. The chosen methodological approach is a discourse analysis with the intention to increase knowledge about how value creation is spoken of in practice. READ MORE
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