Essays about: "GoodsDominant Logic"

Found 1 essay containing the words GoodsDominant Logic.

  1. 1. Network-Dominant Logic: A Discourse Analysis on the Changing Perception of Value Creation

    University essay from Göteborgs universitet/Graduate School

    Author : Antonija Batkovic; Isabel Gunnarsson; [2017-07-04]
    Keywords : Value Creation; Digital Transformation; GoodsDominant Logic; Service-Dominant; Logic; Network-Dominant Logic; Control points; Value Networks; A2A;

    Abstract : This article seeks to understand how digital transformation has changed the perception on value creation from an actor-to-actor perspective. The chosen methodological approach is a discourse analysis with the intention to increase knowledge about how value creation is spoken of in practice. READ MORE