Essays about: "Groupon"

Found 4 essays containing the word Groupon.

  1. 1. Online Discount Coupon Promotions & Repurchasing Behaviors : The Groupon Case

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Yulia Lvovskaya; Sheena Tan; Chloé Zhong; [2012]
    Keywords : Online discount coupons; promotional tool; repurchasing; transactional customer; Groupon; discounted prices;

    Abstract : In recent years, online discount coupons provided through deal-of-the-day websites have grownrapidly. Perceived as a positive opportunity for local merchants to promote themselves in themarket, a mutual exchange occurs as consumers are able to simultaneously benefit from promotionsand discounts on services and products. READ MORE

  3. 2. The differences between Groupon and other group-buying intermediaries: : from transactional and relational coordination perspectives

    University essay from Företagsekonomi

    Author : Yijing Jia; Qiongshen Wu; [2011]
    Keywords : group-buying; Groupon; electronic intermediaries; transaction cost; network;

    Abstract : Groupon is a popular group-buying website offering daily deals and has experiencedfast growth. It has attracted amounts of imitators and they sprang up all over the world.We treat this phenomenon by taking Groupon as an intermediary executing coordinationbetween merchants and customers in the group-buying activities. READ MORE

  4. 3. The Effectiveness of Groupon Promotions for Merchants

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Shahan Lilja; [2011]
    Keywords : Groupon; price promotion;

    Abstract : The effectiveness of Groupon promotions is a function of their long-term profit and alternative cost. In an email survey of Swedish merchants, 63 % reported that their campaign was profitable and 27 % that they made a loss. The average cost of running a Groupon promotion is roughly estimated to be 0. READ MORE

  5. 4. Groupon - A great way to attract transactional customers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Måns Flodberg; Marcus Janback; [2011]
    Keywords : discount coupons; Groupon; bargain hunters; price discrimination; reference pricing;

    Abstract : Although deal-of-the-day-websites such as Groupon are growing at a tremendous rate, we have identified potential problems primarily related to whether customers come back or not which can question the long term existence of these Websites in their current phase. Our overall purpose is to come to a deeper understanding of these problems and to explain them. READ MORE