Essays about: "Guerrilla marketing"
Showing result 6 - 10 of 12 essays containing the words Guerrilla marketing.
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6. Think inside the Guerrilla box? : A quantitative study of how consumers perceive guerrilla marketing in contrast to traditional marketing
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Title: Think inside the Guerrilla box? – A quantitative study of how consumers perceive guerrilla marketing in contrast to traditional marketing Course: European Business, Undergraduate thesis at C-level, 15 Hp. Authors: Jennifer Lundström and Madeleine Sjöbom Question: Based on consumer’s perception, is guerrilla marketing more beneficial than traditional marketing? Purpose: The purpose of this study is to analyse how consumers perceive guerrilla marketing in contrast to traditional marketing, looking at a gender perspective. READ MORE
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7. NEW MARKETING TOOLS AND REPUTATIONAL RISKS : A STUDY ABOUT MANAGING THE REPUTATIONAL RISKS THAT GUERRILLA MARKETING BRINGS ALONG
University essay from Ekonomihögskolan, ELNUAbstract : Guerrilla marketing is a relatively new way of doing marketing. It is initially used by small companies and/or individuals allowing them to act like large companies. However, more and more large companies use Guerrilla marketing these days. The usage of Guerrilla management can bring advantages but can also increase risks. READ MORE
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8. Expressive Generation - Educational Guerilla Marketing
University essay from Malmö högskola/Institutionen för konst, kultur och kommunikation (K3)Abstract : “A creative city requires creative solutions” was one of the many insights we got when conduction our examination project together with a Minor Field Study, in Cape Town/South Africa. This report is a window into our South African design adventure and explores the question; how can we create an expressive and dynamic campaign that will succeed in a vibrant city like Cape Town? Under the wing of our assigners at The Frank Joubert Art Centre we created an edgy and interactive campaign for The Expressive Generation Exhibition, that plays with both its environment and its viewer. READ MORE
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9. Mobile Imaging: A Market Analysis : MBA-thesis i marketing
University essay from Institutionen för ekonomiAbstract : Abstract Camera phones are moving into the rapid growth stage and they will rapidly be the most common image capture device in the world. Analysis agencies Gartner, ABI-Research and Future Image estimate that over 650 million camera phones were shipped in 2007 and that by the end of the decade there will be a global population of over one billion mobile imaging handsets -- more than double the number of digital still cameras (DSC). READ MORE
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10. Public attitudes towards the use of marketing and communication by global non-profit organizations
University essay from Ekonomihögskolan, EHVAbstract : Title: Public attitudes towards the use of marketing and communication by global non-profit organizations Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with more competition in the fundraising market on the one hand, and they are on the other hand confronted with people who are blocking the recognition of conventional marketing expressions. READ MORE
