Essays about: "Guillermo Riera Monroig"
Found 1 essay containing the words Guillermo Riera Monroig.
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1. Differentiation through Corporate Image
University essay from Sektionen för ekonomi och teknik (SET)Abstract : When studying how companies differentiate from their competitors, corporate image can play a main role in this aspect. The aim of this study is to observe and analyse the perception by the consumers of the corporate image of two groceries companies. READ MORE
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