Essays about: "Gunnar Öhrnell"

Found 1 essay containing the words Gunnar Öhrnell.

  1. 1. Attitude, Activity and Destination Brand Identity among Swedish Entrepreneurs in Heritage Tourism : a case study of the UNESCO site of Decorated Farmhouses in Hälsingland

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Gunnar Öhrnell; Yunchen Sun; [2017]
    Keywords : entrepreneurial attitude; business model innovation; heritage tourism; destination brand identity; UNESCO;

    Abstract : Being one of the fastest growing industries, tourism has a trend to offer more innovative products and services. New opportunities and challenges have come for entrepreneurs and SMEs. Heritage tourism is one type of experience-based tourism where people can get historical or cultural experience. READ MORE