Essays about: "Gustaf Helleday"

Found 1 essay containing the words Gustaf Helleday.

  1. 1. Understanding the Impact of Social Influence on Social Media Advertising: A quantitative study of social media job advertising in the clothing industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustaf Helleday; Gustav Bratt; [2016]
    Keywords : Social Media; Social Influence; Employer Attractiveness; Ethics; Corporate Social Responsibility;

    Abstract : Social Medias are growing fast with consumers and employees shifting larger parts of their media consumption towards the new medium. This causes advertisers to follow and to spend lots of money on social media advertising to attract customers and talent. READ MORE