Essays about: "H M Hennes Mauritz AB"

Found 1 essay containing the words H M Hennes Mauritz AB.

  1. 1. Factors of branding : a Case Study of Hennes & Mauritz AB in China

    University essay from Institutionen för ekonomi

    Author : Jieying Wu; Lupeng Ye; [2009]
    Keywords : brand management; fashion; blog;

    Abstract : H&M has been in China for three years. The consumers in China are still enthusiastic with this brand when the first store in the capital city, Beijing. In this paper, we use the concept of brand identity and brand image and outline a conceptual model for understanding and studying the customer experience of H&M in China. READ MORE