Essays about: "H M branding"

Showing result 1 - 5 of 14 essays containing the words H M branding.

1. 1. Sustainability and branding: : Sustainability and branding: An analysis of Nike and H&M`s CSRcommunication strategies”

   University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

   Author : Josefine Sjöbom; [2023]
   Keywords : CSR; Nike; H M; strategisk kommunikation; hållbarhet;

   Abstract : Some of the most common threats in society today are climate change, struggling world economies and starving people. Today most consumers seek out sustainable products that are produced under fair conditions. READ MORE

3. 2. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
   Keywords : Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

   Abstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE

4. 3. Communication Strategies for Branding of Circular & Sustainable Products in the Fashion Industry : A Case Study of H&M Group

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Syeda Shehreen Fatima; [2022]
   Keywords : Circular Economy; Branding; Communication; H M Group; Sustainability; The Fashion Industry; Environmental Impact; Cirkulär ekonomi; Varumärkesbyggande; Kommunikation; H M Group; Hållbarhet; Modeindustri; Miljöpåverkan;

   Abstract : The fashion industry has a significant environmental impact due to its high rate of production and consumption. In order to become sustainable, fashion businesses are making fundamental changes in their business models. READ MORE

5. 4. Closing the loop: A study of Brand Activism in the Fashion Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Thi Hong Anh Tran; Maria Guadalupe Sayd; Sebastian Van Dijkman; [2021]
   Keywords : Brand Activism; Brand Image; Brand Vision; Brand and Market Orientation; Core value gap; Business and Economics;

   Abstract : Implications: The study provides practical implications for brand managers at fashion companies that wish to improve their branding and sustainable strategy while aligning with consumers’ value. The proposed framework recommends several strategies for handling image-vision gap... READ MORE

6. 5. Why Being Green is Harder Than it Seems: Discovering the Effect of Green Brand Knowledge On the Perception of a Green Claim

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lydia Jayne Parry; Linda Strålman; [2020]
   Keywords : Green brand knowledge; green brand awareness; green brand image; claim credibility; greenwashing; Business and Economics;

   Abstract : The purpose of this study is to quantitatively discover whether green brand knowledge has an effect on the perception of green claims with Swedish Millennial's and Gen Z. As to whether it is perceived as credible or greenwashing. This study builds upon previous brand knowledge and green claim literature. READ MORE