Essays about: "H M marketing mix"

Found 2 essays containing the words H M marketing mix.

  1. 1. Scandinavian Fashion Brands : Finding the puzzles betwen marketing strategy and Swedes customers behaviour

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Irene Garnit Agripina; [2012]
    Keywords : Customer behaviour; fashion marketing; retail management; fast fashion! Fashion distribution; marketing mix; fretail business management;

    Abstract : Fashion is one of the most profitable industry in the world, Sweden has been seen as a fashionable nation, thanks to the big fashion brands that consumed by most of the Swedish of all segment. Scandinavian fashionbrands which is analyzed on this thesis is H&M, Kappahl, Ginatricot, Dressman, and JackJones. READ MORE

  3. 2. The fast fashion phenomenon : Luxury fashion brands responding to fast fashion

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Frida Minhas; Mersiha Memic; [2011]
    Keywords : fast fashion; luxury fashion; responding; high-end; H M; zara; burberry;

    Abstract : Purpose:The purpose of this thesis has been to study, describe and analyze how luxury fashion brands have responded to fast fashion. Background:It has been stated that the life of luxury fashion brands has become more difficult since the proliferation of fast fashion brands. READ MORE