Essays about: "HOW TO IMPROVE CUSTOMER RELATIONSHIP"

Showing result 1 - 5 of 72 essays containing the words HOW TO IMPROVE CUSTOMER RELATIONSHIP.

1. 1. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Belinda Sundqvist; Jerar Ohanisian; shaafi osman ali; [2023]
   Keywords : Artificial intelligence AI ; Digital marketing; Search engine optimization SEO ; Customer relationship management CRM ; Gathered data; Ethics; Effectiveness; Regulation;

   Abstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist         Jerar Ohanisian                 Shaafi Osman Ali                        00/09/08                        97/09/03                               99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström  Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE

3. 2. Can I count on online reviews? : A qualitative study on customers’ trust of electronic word-of-mouth through online reviews on fast-fashion websites among millennials in France.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Nofriyani Eka Deboris S; Meggane Pech; [2023]
   Keywords : Online reviews; electronic word-of-mouth eWOM ; trust; information asymmetry; fast fashion; and millennials.;

   Abstract : This thesis is situated in the research field of electronic commerce, specifically the aspect of fast fashion brands. This has drawn consumer interest because they find struggles when shopping for clothes online due to their inability to try the product before purchasing from sellers, which tends to result in information asymmetry. READ MORE

4. 3. Developing a grading tool for sustainable design of structural systems in buildings

   University essay from Linköpings universitet/Industriell miljöteknik

   Author : Andres Oswaldo Zabala Mejia; [2021]
   Keywords : Construction; Design for Deconstruction; Design for Adaptability; Material efficiency; Structural Design; Sustainability.;

   Abstract : Construction is known for consuming large quantities of raw materials and high amounts of energy. In 2018, the construction industry was responsible for 6% of global energy consumption, 11% of global CO2 emissions, and approximately 36% of the total waste in the European Union. READ MORE

5. 4. Food delivery or Forced delivery? A case study on restaurants' business model innovation in response to digital platforms

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emil Clemensson; Wendela Spelmans; [2021]
   Keywords : Digital platforms; Gig economy; Business model; Business model innovation;

   Abstract : Digital platforms have prospered since the beginning of the pandemic and radically change how firms create and capture value. The restaurant industry has been particularly exploited, invoking strains on incumbent restaurants' business models and leaving managers in unfamiliar territory. READ MORE

6. 5. Customers perception of Artificial Intelligence as Chatbots in CRM

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Elsa Kuylenstierna; Hanna Trägårdh; [2021]
   Keywords : CRM; customer relationship management; chatbots; artificial intelligence; ai; marketing; customer service; business administration; gen z; gen y; generations;

   Abstract : ABSTRACT  Title: Customers perception of Artificial Intelligence as Chatbots in CRM  Subject: Bachelor thesis in business administration, 15 hp  Authors: Hanna Trägårdh & Elsa Kuylenstierna  Supervisor: Klaus Solberg Söilen  Examiner: Ulf Aagerup  Keywords: Artificial intelligence, Chatbots, Customer Relationship Management, Generation Z, Generation Y  Purpose: The purpose of this study is to determine the perception Swedish customers from Gen Z and Gen Y have of companies using chatbots in customer relationship management. Furthermore the study will analyze if the different generational groups perceive chatbots in different ways. READ MORE