Essays about: "HP International Market Entry Strategies"

Found 1 essay containing the words HP International Market Entry Strategies.

  1. 1. The Specificities of Market Entry Strategies into a Developing Country : A research study on the entry strategies ofenergy efficiency light industry

    University essay from Ekonomihögskolan, ELNU

    Author : Rubaiyat Raihan; Shah Azeem; [2011]
    Keywords : International Market Entry Strategies; Energy Efficiency Light Industry; Entry Modes; Entry Barriers;

    Abstract : Date May 31, 2011 Course Name: Masters Thesis in Marketing, 4FE02E, 15 hp, Spring 2011 LinnaeusUniversity,Växjö,Sweden Program Masters in Marketing Authors: Rubaiyat Raihan 840812 Shah Azeem 761210 Tutor: Engelbert Weiss Examiner: Sarah Philipson Title of the Paper: The specificities of market entry strategies into a developing country Problem Statement: “What are the specificities of market entry strategies into a developing country?” Purpose: To understand the market entry strategy of high tech product like energy efficiency light for the developing country taking into consideration the aspects discussed under problem discussion. Delimitation: In our thesis paper, we are only discussed about the energy saving industry and more specific the light manufactures. READ MORE