Essays about: "Hampus Bengtsson"

Found 2 essays containing the words Hampus Bengtsson.

1. 1. Leadership and Brand Alignment

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louise Hesseborn; Hampus Harrysson; Isabell Weber; [2019]
   Keywords : Visibility; Brand Identity; Leadership Theory; Brand Orientation; Brand-Oriented Leadership; Business and Economics;

   Abstract : The purpose of this journal is to describe and analyse both the corporate leader's and the brand’s visibility in order to understand the different types of alignment between corporate leaders and brands. The research has a qualitative and inductive approach and is conducted through a multiple-case study where four leaders and their respective brands were described and analysed. READ MORE

3. 2. How Come There is No Market For Corporate Bonds In The Baltic States?

   University essay from Företagsekonomiska institutionen

   Author : Hampus Bengtsson; Erik Kindblom; Mikael Sahlberg; [2011]
   Keywords : ;

   Abstract : .... READ MORE