Essays about: "Hanna Egeman"

Found 1 essay containing the words Hanna Egeman.

  1. 1. Why do companies produce vegan and vegetarian products imitated with real meat products? : Exploring a virgin topic on the Swedish market

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Nils Bäckström; Hanna Egeman; Hanna Mattsson; [2018]
    Keywords : Meat Substitutes; Vegetarian Alternative; Consumer Behaviour in the Food Domain; Psychological Factors; Marketing Factors; Sensory Factor;

    Abstract : With the support of four vegetarian and vegan companies established on the Swedish market, Astrid och Aporna, Ekko Gourmet, Tzay and Quorn, the objective of this study is to understand why companies produce vegan and vegetarian products imitated with real meat products as well as how these companies market these products. The data was collected through interviews with suitable representatives from respective company. READ MORE