Essays about: "Hanna Gäre"

Found 1 essay containing the words Hanna Gäre.

  1. 1. How can the business potential of products with health claims increase? - A case study of PrimaLiv

    University essay from Lunds universitet/Förpackningslogistik

    Author : Hanna Gäre; Caroline Göransson; [2007]
    Keywords : business potential ; products with health claims ; consumer perspective ; Production technology; Produktionsteknik; Technology and Engineering;

    Abstract : The purpose of this master thesis is to investigate the influencing factors of the busi-ness potential of products with health claims, using PrimaLiv as an example, and give recommendations on how a dairy producer, which is present in the Swedish market, could improve the sales rates of products with health claims. We have chosen to put a main focus on the consumers, since they determine the business potential. READ MORE