Essays about: "Hanna Gäre"
Found 1 essay containing the words Hanna Gäre.
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1. How can the business potential of products with health claims increase? - A case study of PrimaLiv
University essay from Lunds universitet/FörpackningslogistikAbstract : The purpose of this master thesis is to investigate the influencing factors of the busi-ness potential of products with health claims, using PrimaLiv as an example, and give recommendations on how a dairy producer, which is present in the Swedish market, could improve the sales rates of products with health claims. We have chosen to put a main focus on the consumers, since they determine the business potential. READ MORE
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