Essays about: "Hanna Poutanen"
Found 1 essay containing the words Hanna Poutanen.
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1. Communicating Sustainability - is it worth it A closer look at three different message contents and their impact on the brand
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Many companies are working to become more sustainable. The reason can be altruism, cost savings or building a more attractive brand. There is however limited research into how these efforts should be communicated and what type of impact they have on the customer. READ MORE
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