Essays about: "Hanna Selling"
Showing result 1 - 5 of 7 essays containing the words Hanna Selling.
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1. Data driven customer insights in the B2B sales process at high technology scaleups
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : When scaling a company it is important to implement customer insights to achieve growth of revenue. Understanding and defining a suitable B2B sales process has also been shown to play an important part in enhancing sales, and traditional processes include multiple steps performed by sales representatives. READ MORE
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2. Forming a Supply Chain Strategy for a Startup
University essay from Lunds universitet/ProduktionsekonomiAbstract : About 90% of all startups fail to become successful, and the most significant reason is due to premature scaling. Limited research has priorly been conducted in the borderland between startups and supply chain. Explicitly on how a startup should go about defining its supply chain objective and how to measure its performance. READ MORE
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3. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE
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4. Retail Experience Marketing : A study on customer perceptions of successful in-store experience marketing within retailing
University essay fromAbstract : It has been shown that in today’s society, businesses will need to consider not only selling products or services, but also experiences in order to fulfil customers’ increasing demand for more stimuli in purchase situations. Additionally, brick and mortar retailers will need to respond to the increased use of online sales channels through finding ways of attracting customers to their stores. READ MORE
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5. Trust and Word of Mouse : Your secret weapons towards customer loyalty on the web
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : With the explosion of social media platforms in the interactive digital media realm and companies increased comprehension of the importance of having loyal customers, the question of social media usage in developing customer loyalty has become more and more prominent. Since social media allows firms to engage directly with the end‐consumer at a relatively low cost and with a higher level of efficiency, it is particularly important for small online branded retailers with limited marketing and PR budgets. READ MORE
