Essays about: "Hannah Molin"

Found 2 essays containing the words Hannah Molin.

1. 1. Who is your partner? Knowledge transfer between a large firm and a start-up

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Hannah Molin; Patrik Ujlaki; [2017]
   Keywords : Knowledge transfer; Inter-organizational dynamics; Absorptive capacity; Large firm; Start-up;

   Abstract : As cooperative agreements between larger firms and start-ups continue to surge in the era of digitalization, the knowledge transfer between two such parties become increasingly important to understand. This thesis aims to shed light on how the inter-organizational dynamics between a large firm and a start-up affect knowledge transfer in the context of digitalization, covering power relations, trust and risk, structures and mechanisms, and finally social ties. READ MORE

3. 2. Youbranding - The marketing strategy of replacing the corporate brand name with personal names.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Jessica Hedin; Hannah Molin; [2014]
   Keywords : Youbranding; Debranding; Brand loyalty; Campaign; Marketing strategy;

   Abstract : The importance of obtaining and retaining loyal customers, instead of attracting as many customers as possible, is and always has been a constant struggle among businesses. New marketing strategies are utilized in order to attract attention and to differentiate the brand from the competition. READ MORE