Essays about: "Helena Sigge"

Found 1 essay containing the words Helena Sigge.

  1. 1. Trade shows from a SME perspective : an opportunity for internationalization?

    University essay from Handelshögskolan BBS

    Author : Helena Sigge; Sissy Viklund; [2009]
    Keywords : trade show; internationalization; network;

    Abstract : When SMEs have decided to internationalize their business, several different ways can be chosen to enable that process. In this research, trade shows exemplify an aid for internationalization at the same time as trade shows are portrayed as a good networking tool. READ MORE