Essays about: "Heli Hoivanen"

Found 1 essay containing the words Heli Hoivanen.

  1. 1. Branding a Finnish apparel brand : An interview study of Finnish retail apparel brand managers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Heli Hoivanen; [2017]
    Keywords : branding; apparel branding; apparel brands; brand managers; brand management;

    Abstract : The current market for apparel retail goods is continuously getting more competitive due to the increasing amount of actors in the field. In order to stand out in the complex and dynamic market branding has emerged to be companies’ top priority because brands are increasingly becoming more valuable assets to companies’ business performance. READ MORE