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1. 1. Corporate Culture : Towards Building a Competitive Advantage in SMEs

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Fredrik Andersson; Fredrik Eliasson; Henrik Älverdal (ex Ström); [2014]
   Keywords : Corporate culture; competitive advantage; SME;

   Abstract : A common perception in many SMEs is that the corporate culture is fuzzy and hard to manage. A common problem is that many business owners and managers in SMEs do not understand the importance of a well-functioned culture, but instead focus on the core business. READ MORE