Essays about: "High-involvement decisions"
Found 5 essays containing the words High-involvement decisions.
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1. The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Even though the majority of companies have realised the benefits of implementing sustainability practices into their business strategies today, the problem is that the marketing of these activities still has a negative impact on the environment. Therefore, the purpose of this research is to examine if the impact of sustainable advertisements can influence the purchase decisions of young adults who show loyalty to another brand. READ MORE
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2. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Title: The Country-of-Origin Effect in the Personal Care Market Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. READ MORE
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3. Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing
University essay from Företagsekonomiska institutionenAbstract : Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value Creation, Decision-making, Differentiation, Eco, Ecological, Environmentally Conscious Behavior, Fast Moving Consumer Goods (FMCG), Green Consumer, Green Marketing, In-store marketing, Marketing, Organic, Purchase decision, Socially Desirable, Value Creation. Background and Problem Consumers today are more environmentally conscious than ever. READ MORE
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4. iREVIEW: The role of online word-of-mouth in a high involvement decision context
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This study investigates the effects of online word-of-mouth (eWOM) in form of online reviews, on key pre-purchase variables, in a high involvement decision context. To get a deeper understanding of what can cause these effects, the impact of source credibility and homophily was also tested. READ MORE
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5. To what extent the brand equity of high-involvement products influence the consumers’ purchase decision: An empirical study in Umeå, Sweden
University essay from Handelshögskolan vid Umeå universitetAbstract : In today’s world, consumerism is dominating all the aspects of our life. In society, life follows the pattern of the capitalist culture where the human values have a different measure. We do live in a branded world. There is no doubt about it. READ MORE
