Essays about: "Hofstede Cultural Dimensions of IKEA"

Found 2 essays containing the words Hofstede Cultural Dimensions of IKEA.

1. 1. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Annika Reitz; [2018]
   Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

   Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

3. 2. Assessment of cultural gaps in IKEA’s IT operation in Shanghai, China : MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Avinash Jha; [2010]
   Keywords : Culture; Cross culture; IKEA culture; China; IKEA in China; Bridging cultural gaps; Organizational culture;

   Abstract : Research related to culture, and analysis of the collected information needs frameworks to understand and solve the complex questions about cross culture behaviour and their integration, particularly when a company with strong native cultural influence starts its operation in another country which has similarly strong local culture. Using Hofstede and Trompenaars, Hampden’s dimensions of cultural understanding, this study aims to understand and assess the challenges related to integration of cultures, when Swedish MNC IKEA started its IT Operation in Shanghai, drawing conclusions about how and if the cultural behaviours did fit the existing frameworks and underlining the cultural gaps still existing in the organisation. READ MORE