Essays about: "Hugo BENTZ"

Found 2 essays containing the words Hugo BENTZ.

1. 1. How the customer satisfaction in function of the Kano Model is used to have a better competitive advantage within the car industry?

   University essay from Högskolan i Halmstad

   Author : Hugo BENTZ; [2017]
   Keywords : Kano model; car industry; customer satisfaction; competitive advantage;

   Abstract : This article has as objective, to show and analyzing how the customer satisfaction in function of the Kano Model is used to take a competitive advantage within the car industry. Some results show that the impact of the customer satisfaction surveys account for 8 to 10% of the turnover of the major European car companies. READ MORE

3. 2. The influence of Beer Packaging on CustomerPerception and Purchase Decision. : A case study, Europe

   University essay from

   Author : Lidia Barcelo; Hugo Bentz; Sophian Gauzelin; [2017]
   Keywords : Packaging; consumer behaviour; purchase decision; beer packaging; consumer‟s;

   Abstract : .... READ MORE