Essays about: "IKEA business benefits"
Showing result 1 - 5 of 13 essays containing the words IKEA business benefits.
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1. Cultural awareness for competitiveness in the global market IKEA’s Japan adventures as case study
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : In internationalisation, entering new markets is a challenging and risky process. There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE
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2. Leveraging brand co-creation in a digital era: An IKEA case study
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose is to examine how IKEA works with customer brand co-creation and how it can be further leveraged in the digital era. Methodology: This paper adopts a qualitative case study method, where the primary data consists of an interview with a Social Media Specialist with pre-existing knowledge of brand co-creation at IKEA in Sweden. READ MORE
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3. Supply Chain Transparency- Benefits & Transformational Barriers
University essay from Lunds universitet/Teknisk logistikAbstract : Background Transparency of a supply chain is the extent to which all its stakeholders have a shared understanding of, and access to, the product-related information that they request, without loss, noise, delay, and distortion. Having access to accurate and timely information is a challenging issue in global supply chains. READ MORE
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4. How large-scale companies and social enterprises improve the sustainability of their partnership? : The case study of IKEA and Doi Tung social enterprise in Thailand
University essay from KTH/Industriell ManagementAbstract : Nowadays consumers have become more and more socially conscious because of the rising concern about social and environmental issues. In this context, large scale companies are one of the main actors which are required to increase their efforts. READ MORE
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5. Possibilities and critical aspects of customer value creation through technological innovation in the checkout area of physical retail stores
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: Exploring the possibilities and critical aspects of mobile self-checkout to enhance value creation and customer satisfaction for physical retailer Research question: How can value be (co-)created between a big box retailer and its customers through a mobile self-checkout solution? Theoretical considerations: After the evaluation of the current literature in value (co-)creation, customer experience and self-service technologies, this research will contribute to these areas with the BOSS-model. This model is the result of the theoretical framework, which incorporates the gathered empirical data in order to become an extension of the existing theory in the previous mentioned area. READ MORE
