Essays about: "IKEA cooperation"

Showing result 6 - 10 of 17 essays containing the words IKEA cooperation.

1. 6. Success factors when ramping up the production and transport coordination between suppliers

   University essay from Lunds universitet/Teknisk logistik

   Author : Samuel Olsson; [2015]
   Keywords : Technology and Engineering;

   Abstract : The importance to cut costs and to be as efficient as possible has never been as important as it is today in order to stay competitive in the market. IKEA are currently facing increasing challenges with the production growth due to a high demand from the market and goals for 2020. READ MORE

3. 7. Great Expectations and Reasons for Taking Responsibility – A Study About the Business Case for CSR

   University essay from Lunds universitet/Master of Science in Development Studies; Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/Graduate School

   Author : Jonas Kvarnerot; [2014]
   Keywords : corporate social responsibility CSR ; the business case; sustainability; costs; risks; competitive advantage; reputation; legitimacy; synergy; value; benefits; stakeholders; development; transparency; information; cooperation; IKEA; Skanska; Trelleborg AB; Social Sciences;

   Abstract : Because societies, companies and people are different, there are different views on corporations' roles and responsibilities. The purpose of this study is to understand what, why and how some business organizations benefit and create business cases from corporate responsibilities and sustainability. READ MORE

4. 8. Exploring Coopetition in Single Firm and Its Contribution to Service Management : A case study in Red Star Macalline and IKEA China

   University essay from Företagsekonomi

   Author : Shuai Hao; Limin Chen; [2012]
   Keywords : coopetition;

   Abstract : Background: In the contemporary economy, companies increasingly cooperate withtheir competitors to create competitive advantages through knowledge creation andabsorption, broad resource pool, reduced risks and uncertainties, and better productsand services for consumers. This situation is termed as coopetition which refers tofirms simultaneously competing and cooperating with each other. READ MORE

5. 9. The effect of rhetoric in personal selling : An observational study of how IKEA uses rhetoric in their sales interactions

   University essay from IHH, Marketing and Logistics

   Author : Sara Hellsten; Maria Lidgren; [2011]
   Keywords : Rhetoric; Personal Selling; IKEA Jönköping; Trust; Credibility; Persuasion; Attitude; Product Knowledge; Add-on sales;

   Abstract : Background: Rhetoric can be traced back to antiquity and is today a well used tool within marketing and persuasion. Although rhetoric is said to be the art of persuasion there is a lack of research concerning rhetoric used in personal selling, even though persuasion is one of the most important aspects of personal selling. READ MORE

6. 10. The competitive advantage of IKEA and IKEA in China

   University essay from Ämnesavdelningen för industriell ekonomi

   Author : zhi li; [2010]
   Keywords : ;

   Abstract : Abstract   Title:        The competitive advantage of IKEA and IKEA in China   Author:      Zhi Li   Supervisor:   Lars Steiner   Purpose:     The main purpose of this master thesis is to describe the IKEA concept and discuss the application in China. After research the history of IKEA, interview with the manager of IKEA store, and find the information from the web and thesis, use the theory of competitive advantage to describe the IKEA concept and the competitive advantage which is the way that IKEA used to get the success. READ MORE