Essays about: "IKEA culture competitive advantage"

Found 4 essays containing the words IKEA culture competitive advantage.

1. 1. The Interrelationship ofthe Market-Driving Approachand the Organizational Culture : A qualitative study of the market-driving companies

   University essay from Handelshögskolan vid Umeå universitet

   Author : Phansamon Gansuwan; Athipa Siribunluechai; [2011]
   Keywords : Market-orientation; Market-driving approach; Organizational culture; Transformational leadership; IKEA Thailand; Land and Houses;

   Abstract : Thee market-driving approach has been cited by several business academic scholars (Jaworski,Kohli, & Sahay, 2000; Carpenter, Glazer, & Nakamoto, 2000; Kumar, Scheer, & Kotler, 2000;Harris & Cai, 2002; Hills & Sarin, 2003; Carrillat, Jaramillo, & Locander, 2004; Schindehutte,Morris, & Kocak, 2008) as a significant approach of the market-oriented company that canprovide a sustainable competitive advantage. Moreover, the organizational cultures developed bythe transformational leadership behavioral style are likely to play an important role in themarket-driving approach (Carrillat et al. READ MORE

3. 2. Use value innovation to create competitive advantages in Blue Ocean : A case study of IKEA in Nanjing

   University essay from Centrum för tjänsteforskning

   Author : Chaoren Lu; Apinya Thawatthatree; [2011]
   Keywords : Competitive strategy; Competitive advantage; Value creation; Blue Ocean strategy;

   Abstract : This present thesis aims to contribute to a better understand about how to use value innovation to get competitive advantages and get leading position in the market.   This theoretical approach is supported by an empirical case study about IKEA in Nanjing, China. READ MORE

4. 3. The competitive advantage of IKEA and IKEA in China

   University essay from Ämnesavdelningen för industriell ekonomi

   Author : zhi li; [2010]
   Keywords : ;

   Abstract : Abstract   Title:        The competitive advantage of IKEA and IKEA in China   Author:      Zhi Li   Supervisor:   Lars Steiner   Purpose:     The main purpose of this master thesis is to describe the IKEA concept and discuss the application in China. After research the history of IKEA, interview with the manager of IKEA store, and find the information from the web and thesis, use the theory of competitive advantage to describe the IKEA concept and the competitive advantage which is the way that IKEA used to get the success. READ MORE

5. 4. "Home Sweet Home" - A Controversial Thought? - A Case Study of IKEA in Japan

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Dalavan Thamhaksa; Jessica Leroux; Hiroko Yokoi; [2008]
   Keywords : ikea; culture; consumer behavior; japanese consumer behavior; adaptation; standardization; customer loyalty; marketing; globalization; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : IKEA Funabashi has overall proven itself to be successful since its establishment in Japan in 2006. They have chosen to adapt themselves to obligatory cultural aspects while still being able to standardize their products and keep what makes them special – their so-called “Swedishness”. READ MORE