Essays about: "IMP approach"

Found 5 essays containing the words IMP approach.

  1. 1. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
    Keywords : Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

    Abstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE

  3. 2. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Abeer Alzahar; Sarah Tariq; [2019]
    Keywords : Corporate Sustainability; Corporate Social Responsibility; Business Customers; Hotel Industry; IMP Group;

    Abstract : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. READ MORE

  4. 3. Balancing use and conservation in marine spatial planning - Perspectives of sustainability and the ecosystem approach in a Swedish context

    University essay from Göteborgs universitet / Institutionen för ekonomi och samhälle

    Author : Julia Sandberg; [2018-03-13]
    Keywords : marine spatial planning; the Ecosystem Approach; sustainable development;

    Abstract : The environmental concern and interest in marine resources are growing, which is reflected within marine policies in the European Union. In 2007 the Integrated Maritime Policy (IMP) was adopted, aiming at collecting and integrating marine policies in one framework. READ MORE

  5. 4. Building resilience to climate change in marine social-ecological systems : A study on maritime spatial planning in Finland

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Sanna Moliis; [2018]
    Keywords : ;

    Abstract : Resilience of marine ecosystems are diminished due to climate change and increased human activities at sea. In the European Union acknowledge the issues in the Integrated Maritime Policy (IMP), and the Maritime Spatial Planning Directive, which obligates member states to develop spatial plans for their coastal- and marine areas. READ MORE

  6. 5. Value Co-Creation in a Manufacturing B2B Context : A Case Study based on the Supplier’s Perspective

    University essay from Karlstads universitet/Handelshögskolan

    Author : Albana Morina; Aurelija Dapseviciute; [2015]
    Keywords : Value Co -Creation; Manufacturing; B2B context; Supplier’s Role; Relationship- Building; Interaction; Resource Integration;

    Abstract : Purpose: This study aims to highlight the supplier’s perspective in a manufacturing B2B context. The research stresses the importance of business relationships, interaction, and resource integration as value (co-) creating activities. The investigation is based on a theoretical framework, considering S-D logic, ‘service logic’, and IMP. READ MORE