Essays about: "INSIDE-OUT OUTSIDE-IN STRATEGY"

Showing result 1 - 5 of 9 essays containing the words INSIDE-OUT OUTSIDE-IN STRATEGY.

1. 1. The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebecka Kullenberg; Felix Ellqvist; Nicholas-Joel Kisling; [2022]
   Keywords : Repositioning; corporate brand identity matrix; brand identity; brand image; Jägermeister; Business and Economics;

   Abstract : Purpose: The purpose of this research paper is to examine the challenges of repositioning both in aligning the brand image with the brand identity and in sustaining the brand equity through creating consistency. This research is examined through the case of Jägermeister. Methodology: A qualitative research method was conducted. READ MORE

3. 2. Act of kindness: A study on modern day crisis handling and its effect on brand identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Teodora Hertanu; Mette Holm Bertelsen; Mads Hüsig Jeppesen; [2020]
   Keywords : Crisis management; crisis handling; act of kindness; core values; product offerings; strategy approach; Business and Economics;

   Abstract : Purpose: This paper aims to explore and examine how companies have reacted to suddenly occurring crises in the 21st century. The paper will investigate how companies have adapted – or stayed in hiding – during the COVID-19 pandemic, and how this has impacted their corporate brand identity and their core values. READ MORE

4. 3. Incubating open innovation: How can the participation in the COII support companies to open up? - A single case study exploring open innovation within an incubator

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ábrahám Livják; Marc Lennart Weichert; [2018]
   Keywords : Open Innovation; Openness; R D Management; Knowledge Management; Knowledge Flows; Inter-firm knowledge transfer; Business and Economics;

   Abstract : Research question: How can the participation in the COII support companies to open up? Methodology: The thesis applies a single case study design to examine an opening up process in relation to open innovation. The thesis used a qualitative research strategy with inductive design with influences of deduction. READ MORE

5. 4. Interaction between Manufacturing Operations Strategy and Supply Chain Strategy - A conceptual framework and interaction models building

   University essay from Lunds universitet/Teknisk logistik

   Author : Tingting Wang; [2017]
   Keywords : Operations strategies OSs ; Supply chain strategies SCSs ; Conceptual framework; Conceptual models; Interaction; Strategic fit; Technology and Engineering;

   Abstract : Problem – Research in Operations strategies (OSs) has achieved a fundamental consensus on what constitutes it concerning process and content. However, it is still underdeveloped and without a consensus on what a Supply chain strategy (SCS) is and what constitute it; it is also unclear regarding how the OSs and SCSs can be tailored and how are they related to each other in an organization. READ MORE

6. 5. Towards Understanding Strategic innovation in Small & Entrepreneurial Clean Technology firms. Exploring capacity, arenas and outcomes

   University essay from Göteborgs universitet/Graduate School

   Author : Cecilia Rosensten-Berg; [2014-12-15]
   Keywords : Strategic innovation; clean technology; small and entrepreneurial firms;

   Abstract : Background and problem: The realities of our knowledge-based society have dramatically changed the prerequisites for business strategy and competition. Today, Strategic Innovation (SI), i.e. the ability to radically change the rules of the game, is required in order to cope with the new economic landscape. READ MORE